Licensed professional · CPIC · COPIME · CPSH
I'm

Cristian Alancay

Commercial Director · Master Builder
LicensedCPICCOPIMECPSHUTN

I help construction firms and developers sell while they build. Marketing, sales and project tracking working as one team.

Cristian Alancay
What we solve

From invisible projects to a brand with clients

Marketing, sales and project tracking working as one team — so your project sells while it's being built.

📸

Construction marketing

Every milestone becomes content that sells.

  • Drones, time-lapse and monthly production
  • Social media + commercial proposals
  • Brochures ready to send to clients
Read more →
💼

Commercial management

A pipeline that turns quotes into signed contracts.

  • Qualification + technical quoting
  • Closing with on-site evidence
  • Post-sale that generates referrals
Read more →
🛠

Project tracking

Clients who see progress, schedule and cost in real time.

  • Schedule and cost under control
  • Subcontractor coordination
  • Reports they receive, not chase
Read more →
Featured project

Where I apply all of this

See all →
Lisual logo

Lisual

“We connect with your projects”

As Director of Operations at Lisual, I lead the delivery of audiovisual documentation platforms and services for construction firms. My consulting approach is applied here every day.

Visit lisual.com →
SaaS Construction Audiovisual
+50
Job sites documented
12
People on the team
99%
On-time delivery
See all projects →
Trust

What people I've worked with say

Cristian transformed how we showed our projects. We went from sending photos via WhatsApp to a monthly progress system clients love. No more chasing them to sign off.

MP
Mariana Pérez
Commercial Director · Constructora Norte

What I value most is that he gets both sides: the build and the client. He restructured our entire sales process in six weeks and we already closed two new projects with proposals he put together.

DR
Diego Ramírez
Founding Partner · RM Architecture Studio

We worked with him on documenting three towers. Professional material, on-time delivery and a commercial eye that shows in every shot. Zero improvisation.

LF
Laura Fernández
Marketing Manager · Grupo Patagonia Desarrollos
FAQ

Frequently asked questions

What exactly do you do for a construction company?

I help on three fronts: construction marketing (positioning the company and generating qualified demand), B2B commercial management (sales processes, pipeline and closing) and custom web development/automation. Depending on the case, I take one or several.

Do you only work in Buenos Aires?

I'm based in Buenos Aires (CABA) and work on-site across CABA and Greater Buenos Aires, but most commercial and digital work is done remotely for all of Argentina.

Are you a licensed professional?

Yes. I'm a Master Builder (UTN technician) and licensed with CPIC, COPIME and CPSH. This isn't generic marketing — there's real construction expertise behind it.

How do we start working together?

The best first step is a 30-minute call, no commitment, to understand your context and see if we fit. You can book it from the contact page or reach me on WhatsApp.

Do you also build the website or the software?

Yes. I build websites, internal dashboards and automations (React, Next.js, Cloudflare) designed for construction companies that need a professional digital presence or custom tools.

Your next project?

If your firm needs a partner to professionalize project communication, scale sales or lead a complex build — let's talk. 30 minutes, no commitment.

Book a call Pitch your project
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